We all love a clean and fresh home. Being welcomed home by an unpleasant scent can not only leave you feeling miserable, but also irritable and moody.
Coming home should evoke feelings of joy and comfort as you retreat from the world into your personal space. Instead of your home's scent leading to bad feelings, the scent can also change the experience of entering your home. In the same way that we can adjust the experience of coming home, businesses can create an environment and experience for those entering their doors.
Amusement Parks
If you had been able to visit an amusement park like Universal Studios or Disney World, you would have found yourself immersed in an environment similar to the scene of a movie or enchanted world.
Heightening the experience and pleasure of the ride, the amusement parks place you in the time, location, and environment that the movie is in. These amusement parks are experts at creating an environment for the customer, and you can do the same for your business.
Focusing on our senses the amusement parks raise the value of the experience. Here are some tips on how you too can increase your business value and experience for the customers.
Sense of smell and scent
The sense of smell, or olfaction, is the special sense through which smells are perceived. The sense of smell has many functions, including detecting desirable foods, hazards, and pheromones, and plays a role in taste.
Targeting the sense of smell is essential if you are looking to create and control the environment of your customers. More than just a pretty scent, consider the personality traits of your customers and make them comfortable in your business with a scent that they are familiar with!
Your sense of smell—like your sense of taste—is part of your chemosensory system, or the chemical senses. Scent therefore also manages the sense of taste.
Sense of hearing
The sense of hearing joins the sense of smell as one of the invisible sensory experiences. Like the sense of smell, the sense of hearing is an initial sense that alerts us to warnings or conditions around us. Acutely tuned into what we hear, music, sounds, and tones heard in your business play an important role in setting the experience your customers will remember and become comfortable in!
Sense of sight and visuals
Complimenting the sense of smell and taste, the sense of sight confirms the experience with what is seen. If the decor and lighting match the brand, products, and experience sought by your target customer, you will create a destination for them!
Immerse your customers in your brand and remove the subconscious blocks of your potential customers. Creating an experiential shopping experience allows those target customers visiting your business to be welcomed and comfortable in your space.
Schedule a consultation with our experts in experiential retail and customer experiences and grow your sales and customer loyalty every day!
Our Aroma is the world's leader in creating an all-natural scent, bath, and body products, and skincare products that are good for you and the environment! Contact us to schedule a time to create your products in one of our stores near you.