Argan oil is a natural oil extracted from the kernels of the Argan tree (Argania spinosa) tree native to Morocco. The oil is rich in fatty acids and antioxidants and is often used in hair care and as an anti-aging product.
Argan oil is also used for culinary purposes, the consumption of which is believed to have medical benefits, including the treatment of high blood pressure and diabetes.
Argan oil is marketed for several different purposes. Chief among these is its use in hair care and skin care treatments. In recent years, argan oil has become so popular in cosmetics that the Moroccan government has stepped up efforts to increase the cultivation of the argan tree groves.
No less popular is argan oil's culinary uses. Consumers are not only drawn to its mild, spicy flavor (reminiscent of pumpkin seed oil) but also its purported health benefits. As a polyunsaturated oil, it is considered a heart-healthy with similar benefits to olive oil.
Argan oil is thought to improve hair quality by preventing damage to the exterior cuticle of the hair shaft while preserving the natural pigments (melanin) that provide hair its color.
According to a 2013 study from Brazil, argan oil was able to enhance hair quality and dye retention after undergoing multiple hair coloring treatments. Hair coloring is one of the harshest procedures hair can undergo, and argan oil appears to have a protective effect when compared to commercial hair conditioners.
Aroma uses Argan Oil in all of its hair products based on the benefits of this natural ingredient for your hair!