Scent marketing is where a business or organization uses scent to create a memorable, pleasant shopping experience to increase sales. Targeting the sense of smell, there are various ways to create a unique and inviting scent, diffusers, candles, or incense to increase a customer's mood while creating a positive association with your company and products.
Scent Marketing is more than just creating a space with a pleasant scent. It is the art of amplifying the values of the company's brand identity and target audience within the retail space or common areas of the business. Scent branding has the ability to influence behavior and trigger memories almost instantaneously with long-lasting connections with the consumers.
Sense of Smell
75% of the emotions we generate on a daily basis are affected by smell. Next to sight, it is the most important sense that we have.
The sense of smell is the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience.
Scent Triggers
Scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction. If you are looking to have your brand associated with luxury, high-end products, having a scent of expensive perfumes will have customers automatically associate your brand with other high-end luxury brands.
Aromatherapy vs scent marketing
Aromatherapy is the use of natural, plant-based oils to achieve relaxation and medical benefits based on the oils inhaled. The oils carry a scent, but also the natural healing properties of the plants that they are derived from. As the oils are smelled or breathed in, they are absorbed into the bloodstream through the lungs.
That sense of well-being, happiness, and relaxation when you walk into a well-scented room or store is more than just a matter of your mind.
Ways to add scent
There are various ways to add scent to your business. Each method has its own pros and cons;
Candles
Adding candles is common. Not only do they offer the sought-after scent, but a flickering wick can add to the ambiance in the right application. The major con is that candles offer a risk of fire if it is knocked over in error. Candles are burnt and no matter how clean the candle wax is, the smoke of the burning wick carries carcinogens. Getting sufficient scent from candles may also be a hindrance.
Wax Melts
Similar to candles without the risk of fire, however, they also carry the risk of hot wax being spilled on products or customers.
Plug-in room fragrances
Many people have used these in their homes to add scent. They offer the ability to get to gain increased levels of scent, however, they too come with their limitations. Having to be plugged into an electrical outlet limits the location of the units. Another major con is finding the ideal scent that you want for your business. What if they discontinue your favorite scent too?
Atomizing diffuser
An atomizing diffuser offers the best performance and scent. It does not dilute the scent or essential oil giving a strong scent that can fill up to 10,000 Square feet. Smart diffusers allow you to program the operational time and control the scent intensity. Working with vendors like Our Aroma for your Pure Essential Oils or Scent Oil blends gives you access to a database of +40,000 options in scent.
Atomizing diffusers come in portable, battery-operated units or fixed systems that connect to your building air ducts. This is ideal for getting the scent where ever you wish to have it in the building.
Studies show that visual recall of images sinks to about 50% after only three months. Yet, humans can recall smells with 65% accuracy after an entire year. Link memory and emotion with a memorable scent causing customers to remember your business with scent marketing.
Our Aroma is the world's leader in creating an all-natural scent, bath, and body products, and skincare products that are good for you and the environment! Contact us to schedule a time to create your own products in one of our stores near you.